The Brand New Mediums of Art

An essay on Brand New: Art and Commodity in the 1980s (Feb 14–May 13, 2018): held at The Smithsonian’s Hirshhorn Museum and Sculpture Garden. Originally published on The Mantle, July 26, 2018.

The Smithsonian’s Hirshhorn Museum and Sculpture Garden concluded their recent exhibit, Brand New: Art and Commodity in the 1980s (Feb 14–May 13, 2018), with a gala in honor of Jeff Koons. This retrospective, curated by Gianni Jetzer and Leah Pires, featured nearly 150 works by “a new generation of artists in 1980s New York who blurred the lines between art, entertainment, and commerce.”…